False Advertising with Blogs 13 January 2009
Posted by Lao Tzu in advertising, business, law.Tags: oprah, weight loss, as seen on oprah, as seen on oz, mel's diet blog, fake blogs, false advertisement, deceptive advertising, acai berry, dr. oz
4 comments
False and decpetive advertising have really been on the rise over the last five years or so. But I think it is actually to the point that we have become complacent with it. Maybe its partly because most people see advertising more as entertainment than anything else. There is currently a rash of advertisements on the internet that promote a weight loss program with the catch phrase, “As Seen on Oprah”. Clicking on the ad takes you to one of several fake blogs. These are websites that look like blogs, and maybe really use blog software, but are pre-written by some advertising agency. One site had comments listed, but no way for someone to add new comments. They quickly got smarter and started allowing you to make comments. But the most important issue is that they have photos that are defintely fake. Mel’s Diet Blog is one such blog. It is an advertisement for Acai Berry. Notice that the woman’s hair is exactly the same in all photos, down to every curl, and the strand in front. Quite an achievement given the amount of time needed to loose that weight.
So advertising agency’s, continue to insult our intelligent. You only make yourself look stupid.